Adviser matching service Ubiased is to develop its international presence after a £5mn investment.
The company will use the investment from YFM Equity Partners to grow its business by investing in marketing, new products and services, and enhanced functionality.
Unbiased connects consumers to financial advisers, mortgage brokers, accountants and bookkeepers.
YFM Equity Partners originally invested in the company in 2019, and since then, Unbiased has launched four new products.
Karen Barrett, chief executive and founder of Unbiased, said the company’s mission is to empower everyone to make confident financial decisions.
“Over the last few years, we’ve seen a significant increase in the number of people seeking financial advice from our professionals,” she said.
“With the continued support and recent investment from YFM we can further accelerate our growth, supporting even more people to make confident financial plans.”
Portfolio director at YFM, Nick Holt, said: “Unbiased have a brilliantly unique business model, being able to provide consistent levels of quality tailored leads to financial advisers while at the same time granting customers access to the best and most appropriate advice.
“We are excited to be continuing to back a proven team as they expand their business to ever greater success.”
sally.hickey@ft.com
