Great experiences are often based around connections and interactions. These are human characteristics.
The ability to connect and understand on an emotional level while maintaining objectivity is a skill that, I believe, great financial advice businesses have. It is about being human.
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That is why despite significant technology advances that will influence the future shape of advice, the role of the adviser will never cease to be relevant – the human value you add can never be replaced.
Noel Butwell is chief executive of Standard Life Savings
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