Potential home buyers can now get face-to-face mortgage advice at their Nottingham Building Society branch in Nottingham, thanks to a tech investment from the UK's eighth largest building society.
As part of a large-scale digitisation project, the society’s branches now feature a video system, which connects the customer to a qualified Nottingham Mortgage Services (NMS) mortgage advisor who can search and compare products from over 50 lenders.
The new Nottingham On Demand (Nod) service allows for full mortgage application details to be taken - in an average of just 30 minutes.
This follows a study by The Nottingham, which found 22 per cent of consumers said they would want to use a branch-based mortgage advice service.
Tina Hayton-Banks, director of member services at Nottingham Building Society, said: "We understand that going through a mortgage application process or remortgaging your house can be a daunting prospect and with so many products out there, it is a struggle knowing which to choose.
"Advice tailored around a person's individual needs makes a big difference and sometimes it’s more complex than simply filling in a form.
"We already offer the service over the phone and face-to-face via an adviser in some locations but with the help of the technology investment, we can now extend this service to even more branches.
"Customer feedback so far has been excellent so we are excited our new 'Nod Pods' will allow us reach more customers with whole of market mortgage advice."
The new addition was welcomed by Gary Womersley, head of branch network for Nottingham Building Society, who said: "Finding our members the right mortgage, regardless of provider, is something we are passionate about.
"It is the reason, back in 2013, we started offering whole of market mortgage advice to our customers through NMS and something we get lots of positive feedback about, so it’s great customers in new locations can now benefit."
aamina.zafar@ft.com