Mackay said the report aims to help the industry understand the need to create better products for investors.
She said: “There is a slight disconnect between what the end customers actually wants and what the industry is making for those customers.
"We tend to be a very supply-led industry and we want to help people be more responsive to the demand side of the industry and to think about how we can make products and services that are more in tune with what the end customer actually wants and understands.”
The research also found that sustainable holdings have been stable since 2020 in that one in four hold one.
In fact, the data also found that one in five investors are considering taking out a sustainable investment in the next six months and half of the current sustainable investment holders are considering increasing their holdings.
Interestingly, the data found that women, people under 50-years-old and those with a high-risk profile are more open to sustainable investing.
Aamina Zafar is a freelance financial journalist
