Artemis will launch a new consumer brands fund, managed by ex-Gam investment director Swetha Ramachandran.
Ramachandran joined Artemis in September after more than a decade with Gam, where she has been the lead portfolio manager of the Gam Luxury Brands Fund since 2019.
The Artemis Funds (Lux) – Leading Consumer Brands will formally launch on Friday (December 1) and the firm said it will tap into the "increasing appetite of the world’s ever-larger middle classes for consumer brands".
Ramachandran, will be supported by Artemis head of global equities Alex Stanić and emerging markets expert Natasha Ebtehadj who are members of the company’s wider global equities team.
“Consumer brands touch every part of our lives, and our appetite for them is growing," said Ramachandran.
The rise of the middle class in emerging markets is seeing consumption shift eastwards. The demographics are changing, too, as younger generations with a sustainability focus on buying less but buying better are turning to great brands in different areas – from gaming to experiences.
“We believe structural forces give this investment theme a significant tailwind, and we have faith in the power of brands to generate superior shareholder returns over the long term.”
The fund have a 25-to-35-stock, invest in a range of company sizes and be available in sterling, dollar and euro share classes.
The annual management charge will be 51 basis points for founding shareholders.
tara.o'connor@ft.com
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