It showcases their stories of incredible determination, to get back to a productive life after accident or illness.
Just as we encourage people to take action to live a healthier life, we all need to ensure the great messages of what we do as an industry, and how we help families every day, comes across.
Not resting on your laurels and achieving goals is something all the nominees for the 2015 Sunday Times and Sky Sports Sportswomen of the Year Awards in association with Vitality will have in common.
In that spirit, let’s all take action and give raising the profile of protection the energy it deserves.